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Apple business art and design creativity and innovation entrepreneurship TED talks

Guy Kawasaki, one of the original Apple employees responsible for marketing the Macintosh in 1984, on 12 lessons he learned from Steve Jobs.

  1. “Experts” are clueless
  2. Customers cannot tell you want they need
  3. Biggest challenges beget the best work
  4. Design counts
  5. Use big graphics and big fonts “A rule of thumb for fonts: Find out who the oldest person is in the audience, divide his or her age by two.”
  6. Changing your mind is a form of intelligence
  7. “Value” ≠ “price”
  8. A players hire A+ players
  9. Real CEOs demo
  10. Real entrepreneurs ship
  11. Marketing = unique value
  12. Some things need to be believed to be seen

(↬ Read It Later List)

4-8-2012
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    I love Steve Jobs and this is why!
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