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A Brain Pickings project edited by Maria Popova in partnership with Noodle.
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creativity and innovation science and technology culture and society
Compared to a relatively quiet environment (50 decibels), a moderate level of ambient noise (70 dB) enhanced subjects’ performance on the creativity tasks, while a high level of noise (85 dB) hurt it. Modest background noise, the scientists explain, creates enough of a distraction to encourage people to think more imaginatively.
Study to be taken with a grain of salt suggests crowded coffee shops might boost creativity. For a much more historically validated role of coffee houses in innovation, see Steven Johnson on where good ideas come from and how English cafés sparked the exchange of essential Renaissance ideas.
6-21-2012
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