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art and design design Massimo Vignelli thought and opinion
There was no need to change. It’s been around for 45 years. Every other airline has changed its logo many times, and every time was worse than the previous one. Fifty years ago there were very few logos in general. Somebody started to do logos and people started thinking that logos were important, and now there is a plethora and so many don’t make sense. You see the pages of the sponsors of a concert or an exhibition, and at the bottom there are 50 different logos. It’s ridiculous. A word is so much better.
Iconic designer Massimo Vignelli, who created the original American Airlines identity (as well as, famously, the beloved NYC subway map), on the redesigned logo.
1-21-2013
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