In a series of experiments, they have demonstrated that people attach greater value to things they built than if the very same product was built by someone else. And in new experiments published recently, they’ve discovered why it happens: Building your own stuff boosts your feelings of pride and competence, and also signals to others that you are competent.
There is an insidious element here: People made to feel incompetent may be more vulnerable to the Ikea Effect. On the other hand, Mochon has found, when people are given a self-esteem boost, they appear to be less interested in demonstrating to themselves and to others that they are competent.
The science of the Ikea Effect – or, why you love what you’ve built yourself, even if it’s imperfect.
182 notes
-
aquelamaldita reblogged this from explore-blog
-
misshasclass reblogged this from betsybookworm
-
thisismylifebelieveitornot reblogged this from slenderer-er
-
jron reblogged this from explore-blog
-
casablancasyndrome likes this
-
thisismylifebelieveitornot likes this
-
peterspear reblogged this from explore-blog
-
theelephantwasgrey likes this
-
caseymahon likes this
-
trashlea likes this
-
oh-god-please likes this
-
slenderer-er reblogged this from explore-blog
-
sparkys-random-reblogs reblogged this from explore-blog
-
sevententacles reblogged this from explore-blog
-
literaryappellation likes this
-
livinginfairyland reblogged this from explore-blog
-
hinternetz likes this
-
melpenaflor likes this
-
southernwriter reblogged this from explore-blog
-
abigabby likes this
-
sungkwan reblogged this from explore-blog
-
pawsmalls likes this
-
lumecluster likes this
-
updownstrangecharmed reblogged this from explore-blog
-
michalkasparek likes this
-
medicateddreamers reblogged this from explore-blog
-
ksohollo likes this
-
pentatonicadenza reblogged this from explore-blog
-
neighture likes this
-
rabbit-hole likes this
-
imageocd reblogged this from explore-blog
-
imageocd likes this
-
stucklikeapincushion reblogged this from explore-blog
-
sleepy-forest likes this
-
ralexsparrow likes this
-
bongica likes this
-
moustacheshaver likes this
-
scribblesandcaffeine reblogged this from explore-blog
-
scribblesandcaffeine likes this
-
thatisawesome likes this
-
liveonfive likes this
-
pearlswithwine reblogged this from explore-blog
-
amayafire reblogged this from explore-blog
-
nu-ca likes this
-
amyburvall reblogged this from explore-blog
-
stealingintolanguage likes this
-
r-r-riddikulus reblogged this from explore-blog
-
damenleeturks likes this
-
vicious-vix reblogged this from explore-blog
-
embracingthelost likes this
- Show more notes
