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You want to do the fast things as fast as possible so you can slow cook the other stuff. You trust your readers to know which is which (because they get it).

[…]

Here are some options:

1. Write a lot of original pieces yourself. (Pro: Awesome. Con: Hard, slow.)
2. Take partner content. (Pro: Content! Con: It’s someone else’s content.)
3. Find people who are willing to write for a small amount of money. (Pro: Maybe good. Con: Often bad.)
4. Find people who are willing to write for no money. (Pro: Free. Con: Crapshoot.)
5. Aggregate like a mug. (Pro: Can put smartest stuff on blog. Con: No one will link to it.)
6. Rewrite press releases so they look like original content. (Pro: Content. Con: You suck.)

Don’t laugh. These are actual content strategies out there in the wilds of the Internet. I am sure you have encountered them.

Editorial tips from The Atlantic’s Alexis Madrigal, who responds lengthily and thoughtfully to Nate Thayer’s recent outlash against the economics of freelance journalism. 

Still,  it’s hard to imagine E. B. White ”aggregating like mug.” (But who knows who he would be if he lived and wrote today…)

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