Make sure you have the backing of your family and friends.” “Surround yourself with the right people.” “Call in all favors.” “Build a wide base of support.” “Promise everything to everybody.” “Communication skills are key.” “Don’t leave town.” “Know the weaknesses of your opponents — and exploit them.” “Flatter voters shamelessly.” “Give people hope.
Cicero’s advice to candidates – how little has changed in 22 centuries.
