Complement with a 1949 guide to finding your own creative purpose.
The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.
If you want to do something sharp and innovative, you have to know what went on before. Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.
George Lois on inspiration.
Also see the legendary adman on creativity and ideas as the product of discovery, not invention.
You can be Cautious or you can be Creative (but there’s no such thing as a Cautious Creative).
I don’t think I create anything — I discover the ideas.
George Lois, considered the greatest art director of all time, on ideas as the product of discovery and connection, not invention. Lois celebrates his 81st birthday this week.