There was no need to change. It’s been around for 45 years. Every other airline has changed its logo many times, and every time was worse than the previous one. Fifty years ago there were very few logos in general. Somebody started to do logos and people started thinking that logos were important, and now there is a plethora and so many don’t make sense. You see the pages of the sponsors of a concert or an exhibition, and at the bottom there are 50 different logos. It’s ridiculous. A word is so much better.
I don’t believe in market research. I don’t believe in marketing the way it’s done in America. The American way of marketing is to answer to the wants of the customer instead of answering to the needs of the customer. The purpose of marketing should be to find needs — not to find wants.
People do not know what they want. They barely know what they need, but they definitely do not know what they want. They’re conditioned by the limited imagination of what is possible. … Most of the time, focus groups are built on the pressure of ignorance.
A designer without a sense of history is worth nothing.
I would define intellectual elegance as a mind that is continually refining itself with education and knowledge. Intellectual elegance is the opposite of intellectual vulgarity.
Happy 82nd birthday, legendary designer Massimo Vignelli
, creator of the iconic NYC subway map.
“We’re all going from point A to point B – how we get there is the conductor’s problem.”
Legendary designer Massimo Vignelli, mastermind of the iconic NYC subway map, on clarity and design and the story of his creation.