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What’s the Story?
A discovery engine for meaningful knowledge, fueled by cross-disciplinary curiosity.
A Brain Pickings project edited by Maria Popova in partnership with Noodle.
Twitter: @explorer
PSA
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Charming PSA for public transit from New York’s MTA. 

If we all stood up to bigotry, we could change history.

Stirring PSA for the Anti-Defamation League imagines a world without hate through history’s fallen heroes. 

( Doobybrain)

Creative environmental nonprofit Do The Green Thing has partnered with 23 celebrated artists and designers to create a poster a day, for 23 consecutive days, until Earth Hour 2013. All posters are available as prints, with proceeds benefiting the DTGT charity.
Pair this one, by Tom Uglow, with a case for the walkable city.

Creative environmental nonprofit Do The Green Thing has partnered with 23 celebrated artists and designers to create a poster a day, for 23 consecutive days, until Earth Hour 2013. All posters are available as prints, with proceeds benefiting the DTGT charity.

Pair this one, by Tom Uglow, with a case for the walkable city.

Dumb Ways To Die, charming and brilliant PSA for the Melbourne Metro, one of the winners TED’s 2013 Ads Worth Spreading contest. 

How Britain did road safety in the 1930s-1940s
Gorgeous vintage British road safety ads from the 1930s and 1940s

Gorgeous vintage British road safety ads from the 1930s and 1940s

“A lot of what’s going on up there benefits all of us down here.” Frank Sinatra and Willie Nelson partner in this priceless vintage PSA for NASA space exploration. For a modern-day equivalent, see Neil deGrasse Tyson’s indispensable Space Chronicles.

( It’s Okay To Be Smart)

Stand Up Straight, or Else! – vintage PSA circa 1951 makes the case for good posture. Complement with these vintage PSA posters for reading, a kind of intellectual uprightness. 

“Shouldn’t everybody be on the internet? YESSS.”

Kids in adorable 90s haircuts predict the future of the internet (“by the time we’re in college, the internet will be our telephone, television, shopping center, and workplace”; “…and I even found a recipe for catfood cupcakes”) in an oddly prophetic PSA from 1995.

Then, see Arthur C. Clarke predict it way back in 1964.

Lovely vintage Book Week posters by Dr. Seuss, who was also a wartime political propagandist. Also see these gorgeous vintage WPA reading posters.
(↬ this isn’t happiness)

Lovely vintage Book Week posters by Dr. Seuss, who was also a wartime political propagandist. Also see these gorgeous vintage WPA reading posters.

( this isn’t happiness)

In the face of persistent drought and repeated power outages, this wonderfully animated PSA reminds Californians to turn their lights off.

( Quipsologies)

New environmental PSA posters from Shepard Fairey’s studio, produced for nonprofit Keep A Breast, encourage young people to be more mindful of the toxic substances in their daily lives in an effort to reduce the impact of environmental diseases. 

Wonderful animated short to raise awareness about overfishing.

Charming PSA for nonprofit Burning Through Pages, “dedicated to the task of getting young people excited about reading.” The best thing since this vintage PSA for National Library Week.

Charming PSA for nonprofit Burning Through Pages, “dedicated to the task of getting young people excited about reading.” The best thing since this vintage PSA for National Library Week.

“For a richer, fuller life, READ.” 
Lovely vintage PSA for National Library Week circa 1961, a fine complement to these vintage literacy posters from the WPA.

“For a richer, fuller life, READ.”

Lovely vintage PSA for National Library Week circa 1961, a fine complement to these vintage literacy posters from the WPA.