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A Brain Pickings project edited by Maria Popova in partnership with Noodle.
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Sir Richard Branson
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It’s a combination of passion, vision, creativity and a sense of adventure.

Success in business can be measured by if you enjoy what you are doing; create something that stands out; create something that everyone is really proud of.

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Money is not my first priority - I have always pursued what I am passionate about whether that will make me money or not, my fascination is learning and discovery more than being rich and powerful.