Sir Richard Branson on the secret of entrepreneurship.
Complement with how to find your purpose and do what you love.
Success in business can be measured by if you enjoy what you are doing; create something that stands out; create something that everyone is really proud of.
Money is not my first priority - I have always pursued what I am passionate about whether that will make me money or not, my fascination is learning and discovery more than being rich and powerful.
Sir Richard Branson on entrepreneurship, echoing Thoreau’s timeless words on success and iconic graphic designer Paula Scher’s poetic definition.
When the internet was new, its early enthusiasts hoped it would emulate the greatest serendipity machine ever invented: the city. The modern metropolis, as it arose in the 19th century, was also an attempt to organise an exponential increase, this one in population. Artists and writers saw it as a giant playground of discovery, teeming with surprise encounters. The flâneur was born: one who wanders the streets with purpose, but without a map.
… some of our most serendipitous spaces are under threat from the internet. Wander into a bookshop in search of something to read: the book jackets shimmer on the table, the spines flirt with you from the shelves. You can pick them up and allow their pages to caress your hands. You may not find the book you wanted, but you will walk out with three you didn’t.
… serendipity, on the other hand, is, as Zuckerman says, “necessarily inefficient”. It is a fragile quality, vulnerable to our desire for convenience and speed. It also requires a kind of planned vagueness. Digital systems don’t do vagueness very well, and our patience
with it seems to be fading.
2. Design the organization
3. The product is the marketing
4. Design is systems thinking
5. Design out loud
6. Design is for the people
7. Design with conviction
The seven principles of designing insanely great products, from John Edson’s forthcoming book, Design Like Apple: The Seven Principles of Designing Insanely Great Products, Services, and Experiences.
- An untended garden quickly becomes a field: plant what you want to grow.
- Have partners, but don’t do the same things: make sure you both do something you enjoy.
- Hire people for what they can teach you, not for what you can teach them.
- Everyone should be able to take criticism: creative trust is built on critical honesty.
- Design is only one part of the puzzle: savor the discussion, development, debate, and dissemination of your work just as much as the making of it.
- Goals may be arbitrary, but not having them will be maddening when there’s no one else to tell you if you’re doing a good job: set 3-month, 6-month, and 1-year goals at the outset.
- When you take your favorite clients out to lunch, it’s a good time to propose what you’d like to do together next.
- Knowing more designers doesn’t necessarily translate into having good clients: spend your development time wisely.
- Be known for something: it helps.
- You will never work harder than when you’re building something: find balance. Sometimes the best way to solve a creative problem is to take a vacation or read a book.
Guy Kawasaki, one of the original Apple employees responsible for marketing the Macintosh in 1984, on 12 lessons he learned from Steve Jobs.
- “Experts” are clueless
- Customers cannot tell you want they need
- Biggest challenges beget the best work
- Design counts
- Use big graphics and big fonts “A rule of thumb for fonts: Find out who the oldest person is in the audience, divide his or her age by two.”
- Changing your mind is a form of intelligence
- “Value” ≠ “price”
- A players hire A+ players
- Real CEOs demo
- Real entrepreneurs ship
- Marketing = unique value
- Some things need to be believed to be seen
Cleverness is a gift, kindness is a choice. Gifts are easy — they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.
Tomorrow, in a very real sense, your life — the life you author from scratch on your own — begins.
How will you use your gifts? What choices will you make?
Will inertia be your guide, or will you follow your passions?
Will you follow dogma, or will you be original?
Will you choose a life of ease, or a life of service and adventure?
Will you wilt under criticism, or will you follow your convictions?
Will you bluff it out when you’re wrong, or will you apologize?
Will you guard your heart against rejection, or will you act when you fall in love?
Will you play it safe, or will you be a little bit swashbuckling? When it’s tough, will you give up, or will you be relentless?
Will you be a cynic, or will you be a builder?
Will you be clever at the expense of others, or will you be kind?
Q: What’s the number-one quality one needs to have or choice one needs to make in translating a brilliant idea into successful entrepreneurship?
A: Be selfless. Do not think of yourself, your needs, your protection, your security. Think only of what would be a dream-come-true for your customers, and find a way to make that happen. Only after you design a perfect business from their perspective, should you adjust the numbers to make sure it’s sustainable. But focus entirely 100% on them, not yourself.