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What’s the Story?
A discovery engine for meaningful knowledge, fueled by cross-disciplinary curiosity.
A Brain Pickings project edited by Maria Popova in partnership with Noodle.
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This is the extraordinary thing about creativity: If just you keep your mind resting against the subject in a friendly but persistent way, sooner or later you will get a reward from your unconscious.
John Cleese shares 5 factors to make your life more creative in this classic 1991 talk.

“Education is a public good, and not simply a good for those who happen to get the private benefit of it at any given moment.”

Professor Stefan Collini, author of What Are Universities For?, on the role of higher education. Also see Clark Kerr’s 1963 classic, The Uses of the University.

Guy Kawasaki, one of the original Apple employees responsible for marketing the Macintosh in 1984, on 12 lessons he learned from Steve Jobs.

  1. “Experts” are clueless
  2. Customers cannot tell you want they need
  3. Biggest challenges beget the best work
  4. Design counts
  5. Use big graphics and big fonts “A rule of thumb for fonts: Find out who the oldest person is in the audience, divide his or her age by two.”
  6. Changing your mind is a form of intelligence
  7. “Value” ≠ “price”
  8. A players hire A+ players
  9. Real CEOs demo
  10. Real entrepreneurs ship
  11. Marketing = unique value
  12. Some things need to be believed to be seen

( Read It Later List)

You are what you read – Clay Johnson’s excellent, articulate talk on The Information Dieta much-needed case for conscious media consumption.